As we all know, the Chevrolet is a world-renowned brands, the "American car brand," said, its influence has become the embodiment of American cars. As early as three to four decades of last century in Shanghai, the brand is well-known taxi brands come and go in the alley, tea wine shop, social place, in the style of old Shanghai, the Chevrolet car music became widely fragmentation or lack of nostalgic themes.

Ideally, this is marketing. The most typical example is listed in Chengdu in January this year, the new Chevrolet Sail deeds to show and highlight Cheong "national ideal Jiajiao" rooted in the common people, in fact, the market demands of the scene. In addition, a "nothing can stop the heart of the rapture itself," made famous snow Chevrolet, summed up most vividly the essence of Chevrolet quick strut, tempt the appetite of young people want to have. It is natural to think of Yu Quan's songs created for the Sail journey, and the new Sail's "How wonderful!." Again, strange to do public service, Chevrolet's "red chalk village to support education plan" to obtain a universal social echo and support, "with a red chalk, draw a black future", promoted the brand's thickness and the right sense. www.checar.org

Looking at the five-year Chevrolet column sideways some of the dealings, are working hard to discuss in full the value of its product, the expression of its brand philosophy, attributed to its culture with Strut assembly, to discover the inherent fact, Chevrolet and subsistence demand, consumption of those who set up the trust of the brand links.

Recalling the past ten years has just snapped, Shanghai GM is left to us is clear growth footprint. Buick, as the wealth of China's auto update flag record the identity of the product table, the first fired the first shot in the primary car, and ultimately the Chinese automotive linger in the low-end car market is not the format before, leveraging the structure of the product seizures in-depth changes. The move by the industry as a watershed is in the growth of a new round of car for the Shock absorber. The "one hundred thousand yuan Jiajiao" Sail the import, closed the first year for the Chinese automobile played a major spur to probation, while the demonstration effect of its significance and impact so far in the direction of China's car consumption, and along with China's auto all the way to growth and social progress. www.checar.org

Therefore, as a multi-brand scheme Shanghai GM in the key actions, the Chevrolet brand launch on the bigger market base plate, foundation industry position, and better performance "car makers build" concept to enhance the affinity of the product and market degree of recognition is more fruitful to build a broad product platform and broad-minded broad market arena. The main thing is, the Chevrolet car consumption in China has brought doom and vitality, opened a rich and colorful car consumption window.  

Bridal Tea House music in 2005, Chevrolet return to Shanghai, once again raise awareness of the recall. Incompatible with the former times past is that as a family car was the people's vision at the moment, the fight is "the common people inspired to buy one million Chevrolet - Music Bridal Tea House affordable" brand, which the wind unbolted water, the breakthrough ideas and concepts conservative. Contrary to one unexpected, the Chevrolet is not a large car from the start, but the selection of a small car hands, start from the low-to high-end, multiple models from the range of models to grow into the young, the sun, characteristics of the fashionable elements, and co-ordinate all the family needs to greatly, the construction of a sub-brand with the consumption of other gas fields, out of touch the client's position in the market because Shocks and struts, self portal, a separate faction. Direct examination aimed at positioning the consumption of rehabilitation on behalf of the people who, with the Sail brand delays to the segmentation of the market, expanding to the international brand of deep embedded in the "social subsistence", the given number of Chinese elements, and into the marketing power, generate a "slow-moving vehicle" concept. In this regard, Chevrolet in the integration of popular culture, such as music, painting, art, deeds, film, entertainment, etc., skilled seasoned, the lack of maneuver, the examination tests a variety of fashionable symbol of the implant, include social capital account. Appreciable gains, lead the trend of the first.  B2C | B2B2C